目 錄
第一章 數(shù)字產(chǎn)業(yè)導(dǎo)論··································································································.1
第一節(jié) 數(shù)字經(jīng)濟(jì)的內(nèi)涵與特征················································································.2
1.1 概念與內(nèi)涵·····························································································.2
1.2 中國數(shù)字經(jīng)濟(jì)的發(fā)展·················································································.6
第二節(jié) 數(shù)字產(chǎn)業(yè)的概念與特征················································································.9
2.1 數(shù)字產(chǎn)業(yè)的概念與特征··············································································.9
2.2 數(shù)字產(chǎn)業(yè)的內(nèi)涵與發(fā)展路徑·······································································.12
第三節(jié) 全球與中國數(shù)字產(chǎn)業(yè)發(fā)展態(tài)勢(shì)······································································.14
3.1 全球數(shù)字產(chǎn)業(yè)發(fā)展態(tài)勢(shì)·············································································.14
3.2 中國數(shù)字產(chǎn)業(yè)發(fā)展態(tài)勢(shì)·············································································.17
小結(jié)··················································································································.21
復(fù)習(xí)思考題·········································································································.21
本章主要參考文獻(xiàn)·································································································.24
第二章 數(shù)字產(chǎn)業(yè)化····································································································.25
第一節(jié) 數(shù)字產(chǎn)業(yè)化的概念·····················································································.26
1.1 數(shù)字產(chǎn)業(yè)特征·························································································.27
1.2 數(shù)字產(chǎn)業(yè)化的概念···················································································.31
第二節(jié) 數(shù)字產(chǎn)業(yè)化的發(fā)展現(xiàn)狀和趨勢(shì)······································································.32
2.1 數(shù)字產(chǎn)業(yè)化的發(fā)展現(xiàn)狀·············································································.32
2.2 數(shù)字產(chǎn)業(yè)化的發(fā)展趨勢(shì)·············································································.33
2.3 數(shù)字產(chǎn)業(yè)化面臨的挑戰(zhàn)和應(yīng)對(duì)措施······························································.35
第三節(jié) 數(shù)字產(chǎn)業(yè)化的主要模式與路徑······································································.39
3.1 數(shù)字產(chǎn)業(yè)化的主要模式·············································································.39
3.2 數(shù)字產(chǎn)業(yè)化的基本路徑·············································································.41
小結(jié)··················································································································.42
復(fù)習(xí)思考題·········································································································.42
本章主要參考文獻(xiàn)································································································.45
第三章 產(chǎn)業(yè)數(shù)字化····································································································.46
第一節(jié) 產(chǎn)業(yè)數(shù)字化和數(shù)字產(chǎn)業(yè)化的差異··································································.47
第二節(jié) 產(chǎn)業(yè)數(shù)字化的特征····················································································.47
2.1 數(shù)據(jù)成為新的生產(chǎn)要素·············································································.48
2.2 新技術(shù)成為主要驅(qū)動(dòng)力·············································································.48
2.3 數(shù)字化滲透速率因行業(yè)而異·······································································.49
2.4 生產(chǎn)者與消費(fèi)者的界限融合化····································································.50
第三節(jié) 產(chǎn)業(yè)數(shù)字化的發(fā)展趨勢(shì)··············································································.51
3.1 重塑創(chuàng)新體系·························································································.51
3.2 提質(zhì)生產(chǎn)體系·························································································.52
3.3 催生新興業(yè)態(tài)·························································································.52
3.4 驅(qū)動(dòng)產(chǎn)業(yè)鏈區(qū)域化···················································································.53
第四節(jié) 產(chǎn)業(yè)數(shù)字化的發(fā)展模式··············································································.54
4.1 技術(shù)攻關(guān)型····························································································.55
4.2 產(chǎn)業(yè)布局型····························································································.56
4.3 場(chǎng)景應(yīng)用型····························································································.57
4.4 產(chǎn)業(yè)數(shù)字化的內(nèi)外部動(dòng)力機(jī)制····································································.58
小結(jié)··················································································································.61
復(fù)習(xí)思考題·········································································································.61
本章主要參考文獻(xiàn)································································································.63
第四章 數(shù)字時(shí)代的產(chǎn)業(yè)組織························································································.64
第一節(jié) 數(shù)字經(jīng)濟(jì)下的產(chǎn)業(yè)組織演變········································································.66
1.1 數(shù)字經(jīng)濟(jì)對(duì)產(chǎn)業(yè)組織影響的內(nèi)涵·································································.66
1.2 產(chǎn)業(yè)組織演變趨勢(shì)···················································································.68
第二節(jié) 數(shù)字經(jīng)濟(jì)下的產(chǎn)業(yè)組織特征········································································.70
2.1 產(chǎn)業(yè)組織呈現(xiàn)的新特征·············································································.70
2.2 產(chǎn)業(yè)組織的新行為···················································································.73
第三節(jié) 數(shù)字經(jīng)濟(jì)下的產(chǎn)業(yè)組織績效分析··································································.74
3.1 產(chǎn)業(yè)組織正向績效效應(yīng)·············································································.74
3.2 潛在的負(fù)向績效······················································································.76
3.3 總結(jié)····································································································.77
小結(jié)··················································································································.78
復(fù)習(xí)思考題·········································································································.78
本章主要參考文獻(xiàn)·································································································.81
第五章 數(shù)字產(chǎn)業(yè)與網(wǎng)絡(luò)效應(yīng)·························································································.82
第一節(jié) 數(shù)字產(chǎn)業(yè)中的網(wǎng)絡(luò)效應(yīng)···············································································.83
1.1 網(wǎng)絡(luò)效應(yīng)的定義與特征·············································································.83
1.2 網(wǎng)絡(luò)效應(yīng)的理論分析················································································.84
1.3 直接網(wǎng)絡(luò)效應(yīng)的市場(chǎng)結(jié)構(gòu)與績效·································································.85
第二節(jié) 社交網(wǎng)絡(luò)分析···························································································.88
2.1 社交網(wǎng)絡(luò)的概念······················································································.88
2.2 社交網(wǎng)絡(luò)的經(jīng)濟(jì)價(jià)值················································································.89
2.3 社交網(wǎng)絡(luò)結(jié)構(gòu)特征···················································································.90
第三節(jié) 社交網(wǎng)絡(luò)中病毒式信息傳播分析···································································.93
3.1 病毒式信息傳播機(jī)制················································································.93
3.2 社交網(wǎng)絡(luò)信息傳播的種子策略····································································.96
小結(jié)················································································································.100
復(fù)習(xí)思考題·······································································································.100
本章主要參考文獻(xiàn)·······························································································.103
第六章 數(shù)字產(chǎn)業(yè)與平臺(tái)經(jīng)濟(jì)·······················································································.104
第一節(jié) 平臺(tái)經(jīng)濟(jì)的概念與特征·············································································.105
1.1 平臺(tái)經(jīng)濟(jì)的內(nèi)涵····················································································.105
1.2 平臺(tái)經(jīng)濟(jì)的性質(zhì)····················································································.106
1.3 平臺(tái)經(jīng)濟(jì)的運(yùn)營模式··············································································.107
1.4 平臺(tái)經(jīng)濟(jì)的競(jìng)爭(zhēng)模式··············································································.107
第二節(jié) 平臺(tái)經(jīng)濟(jì)的運(yùn)營模式的理論與實(shí)踐分析························································.109
2.1 平臺(tái)經(jīng)濟(jì)的運(yùn)營模式的理論分析·······························································.109
2.2 基于零售平臺(tái)的實(shí)踐分析········································································.112
第三節(jié) 平臺(tái)的經(jīng)濟(jì)學(xué)分析···················································································.117
3.1 規(guī)模經(jīng)濟(jì)和范圍經(jīng)濟(jì)··············································································.117
3.2 雙邊市場(chǎng)·····························································································.118
3.3 信息渠道與數(shù)據(jù)安全··············································································.118
3.4 反壟斷與規(guī)制·······················································································.119
小結(jié)················································································································.120
復(fù)習(xí)思考題·······································································································.120
本章主要參考文獻(xiàn)·······························································································.122
第七章 數(shù)字經(jīng)濟(jì)時(shí)代的公司治理··················································································123
第一節(jié) 公司治理的概念與演變··············································································124
1.1 公司治理的定義······················································································124
1.2 公司內(nèi)部治理結(jié)構(gòu)···················································································125
1.3 公司外部治理機(jī)制···················································································126
第二節(jié) 數(shù)字經(jīng)濟(jì)時(shí)代公司治理新范式·····································································127
2.1 數(shù)字經(jīng)濟(jì)時(shí)代公司治理范式轉(zhuǎn)變·································································127
2.2 數(shù)字經(jīng)濟(jì)下公司治理邏輯··········································································129
2.3 數(shù)字經(jīng)濟(jì)下公司治理路徑··········································································130
2.4 數(shù)字經(jīng)濟(jì)下公司治理市場(chǎng)機(jī)制····································································131
第三節(jié) 數(shù)字經(jīng)濟(jì)時(shí)代公司治理創(chuàng)新實(shí)踐··································································131
3.1 公司治理結(jié)構(gòu)·························································································131
3.2 公司治理機(jī)制·························································································133
3.3 公司治理的未來發(fā)展················································································135
小結(jié)··················································································································136
復(fù)習(xí)思考題·········································································································136
本章主要參考文獻(xiàn)································································································138
第八章 數(shù)字產(chǎn)品的運(yùn)營管理························································································139
第一節(jié) 數(shù)字產(chǎn)品運(yùn)營管理概述··············································································140
1.1 數(shù)字產(chǎn)品的概念······················································································140
1.2 數(shù)字產(chǎn)品的運(yùn)營管理················································································143
第二節(jié) 數(shù)字產(chǎn)品定價(jià)策略····················································································146
2.1 數(shù)字產(chǎn)品的定價(jià)依據(jù)················································································146
2.2 數(shù)字產(chǎn)品的定價(jià)策略················································································148
第三節(jié) 數(shù)字產(chǎn)品的內(nèi)容管理·················································································151
3.1 內(nèi)容管理的概念······················································································151
3.2 內(nèi)容運(yùn)營管理策略···················································································152
第四節(jié) 數(shù)字產(chǎn)品的用戶管理·················································································157
4.1 用戶管理的內(nèi)涵······················································································157
4.2 用戶管理的策略······················································································159
小結(jié)··················································································································160
復(fù)習(xí)思考題·········································································································160
本章主要參考文獻(xiàn)································································································163
第九章 數(shù)字貿(mào)易·····································································································.164
第一節(jié) 數(shù)字貿(mào)易概述·························································································.165
1.1 數(shù)字貿(mào)易的產(chǎn)生與演進(jìn)···········································································.165
1.2 數(shù)字貿(mào)易的內(nèi)涵與類型···········································································.167
1.3 數(shù)字貿(mào)易的特征····················································································.169
1.4 數(shù)字貿(mào)易模式·······················································································.171
1.5 數(shù)字貿(mào)易的測(cè)度····················································································.172
第二節(jié) 數(shù)字貿(mào)易的相關(guān)理論················································································.173
2.1 古典主義理論·······················································································.173
2.2 新古典主義理論····················································································.175
2.3 新貿(mào)易理論··························································································.177
2.4 新新貿(mào)易理論·······················································································.178
2.4.2 數(shù)字貿(mào)易對(duì)新新貿(mào)易理論的挑戰(zhàn)·····························································.179
第三節(jié) 全球數(shù)字貿(mào)易治理···················································································.180
3.1 主要經(jīng)濟(jì)體數(shù)字貿(mào)易戰(zhàn)略········································································.180
3.2 主要經(jīng)濟(jì)體數(shù)字貿(mào)易規(guī)則········································································.182
3.3 全球數(shù)字貿(mào)易治理及發(fā)展趨勢(shì)··································································.185
第四節(jié) 跨境電商·······························································································.186
4.1 跨境電商的內(nèi)涵與外延···········································································.186
4.2 跨境電商的發(fā)展特點(diǎn)與趨勢(shì)·····································································.189
小結(jié)················································································································.192
復(fù)習(xí)思考題·······································································································.192
本章主要參考文獻(xiàn)·······························································································.196
第十章 數(shù)字金融·····································································································.197
第一節(jié) 數(shù)字金融的概念與特征·············································································.198
1.1 數(shù)字金融的內(nèi)涵····················································································.198
1.2 數(shù)字金融的發(fā)展····················································································.199
第二節(jié) 數(shù)字金融行業(yè)分析···················································································.201
2.1 普惠金融·····························································································.201
2.2 移動(dòng)支付·····························································································.203
2.3 數(shù)字信貸·····························································································.205
2.4 智能投顧·····························································································.209
第三節(jié) 數(shù)字金融行業(yè)的監(jiān)管················································································.210
3.1 數(shù)字信貸監(jiān)管·······················································································.211
3.2 虛擬貨幣的監(jiān)管······················································································212
3.3 征信與隱私保護(hù)······················································································214
3.4 監(jiān)管沙盒······························································································215
小結(jié)··················································································································217
復(fù)習(xí)思考題·········································································································217
本章主要參考文獻(xiàn)································································································219
第十一章 元宇宙產(chǎn)業(yè)·································································································220
第一節(jié) 元宇宙產(chǎn)業(yè)的概念與內(nèi)涵···········································································221
1.1 元宇宙產(chǎn)業(yè)的基本概念與特征····································································221
1.2 元宇宙產(chǎn)業(yè)的發(fā)展···················································································223
1.3 元宇宙產(chǎn)業(yè)鏈組成···················································································224
1.4 中外元宇宙企業(yè)的布局·············································································227
第二節(jié) 我國元宇宙產(chǎn)業(yè)發(fā)展的結(jié)構(gòu)性分析·······························································227
2.1 我國元宇宙企業(yè)的發(fā)展現(xiàn)狀·······································································227
2.2 我國元宇宙企業(yè)的市場(chǎng)績效分析·································································228
2.3 我國元宇宙產(chǎn)業(yè)投融資行為·······································································230
2.4 元宇宙產(chǎn)業(yè)細(xì)分領(lǐng)域分析··········································································231
第三節(jié) 國內(nèi)外元宇宙產(chǎn)業(yè)發(fā)展及政策分析·······························································233
3.1 國外元宇宙產(chǎn)業(yè)發(fā)展現(xiàn)狀分析····································································233
3.2 元宇宙產(chǎn)業(yè)發(fā)展與政策現(xiàn)狀分析·································································235
3.3 國內(nèi)主要元宇宙企業(yè)產(chǎn)業(yè)布局分析······························································238
3.4 元宇宙賦能數(shù)字經(jīng)濟(jì)應(yīng)用場(chǎng)景分析······························································240
第四節(jié) 元宇宙產(chǎn)業(yè)發(fā)展展望·················································································242
4.1 我國元宇宙產(chǎn)業(yè)的發(fā)展與治理····································································242
4.2 元宇宙產(chǎn)業(yè)政策······················································································243
小結(jié)··················································································································244
復(fù)習(xí)思考題·········································································································244
本章主要參考文獻(xiàn)································································································246
第十二章 人工智能····································································································247
第一節(jié) 人工智能產(chǎn)業(yè)的發(fā)展·················································································248
1.1 人工智能產(chǎn)業(yè)鏈組成················································································248
1.2 我國人工智能產(chǎn)業(yè)的發(fā)展現(xiàn)狀····································································249
1.3 我國人工智能產(chǎn)業(yè)的區(qū)域分布分析······························································251
第二節(jié) 我國人工智能產(chǎn)業(yè)發(fā)展的結(jié)構(gòu)性分析····························································252
2.1 中國人工智能產(chǎn)業(yè)技術(shù)發(fā)展分析·······························································.252
2.2 中國人工智能產(chǎn)業(yè)市場(chǎng)行為·····································································.254
2.3 中國人工智能產(chǎn)業(yè)市場(chǎng)績效—以企業(yè)為例················································.255
2.4 科創(chuàng)板人工智能企業(yè)分析········································································.259
第三節(jié) 政策與企業(yè)發(fā)展案例················································································.260
3.1 人工智能具體技術(shù)領(lǐng)域的發(fā)展特征····························································.260
3.2 人工智能應(yīng)用領(lǐng)域發(fā)展特征·····································································.263
3.3 人工智能產(chǎn)業(yè)政策·················································································.267
第四節(jié) 我國人工智能產(chǎn)業(yè)的發(fā)展未來····································································.269
4.1 人工智能產(chǎn)業(yè)發(fā)展特點(diǎn)分析·····································································.269
4.2 人工智能產(chǎn)業(yè)發(fā)展問題總結(jié)·····································································.270
4.3 人工智能產(chǎn)業(yè)未來發(fā)展建議·····································································.271
小結(jié)················································································································.273
復(fù)習(xí)思考題·······································································································.274
本章主要參考文獻(xiàn)·······························································································.276