上篇 概述篇 第1 章 互聯(lián)網(wǎng)物流概述 ·················································································· 3 1.1 “互聯(lián)網(wǎng)+”概述 ································································································· 4 1.1.1 “互聯(lián)網(wǎng)+”的提出 ····················································································· 4 1.1.2 “互聯(lián)網(wǎng)+”的內(nèi)涵 ····················································································· 6 1.1.3 “互聯(lián)網(wǎng)+”的特征 ····················································································· 8 1.1.4 “互聯(lián)網(wǎng)+”的發(fā)展趨勢 ·············································································· 10 1.2 互聯(lián)網(wǎng)物流的基本概念 ························································································· 13 1.2.1 互聯(lián)網(wǎng)物流的定義 ······················································································ 14 1.2.2 互聯(lián)網(wǎng)物流的特點(diǎn) ······················································································ 15 本章小結(jié) ·················································································································· 16 知識(shí)鞏固與技能訓(xùn)練 ··································································································· 16 第2 章 互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀和發(fā)展趨勢 ························································ 18 2.1 互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ························································································· 19 2.1.1 國外互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ·········································································· 19 2.1.2 國內(nèi)互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ·········································································· 25 2.2 互聯(lián)網(wǎng)物流的發(fā)展趨勢 ························································································· 28 2.2.1 物流數(shù)據(jù)平臺(tái)逐漸應(yīng)用 ················································································ 28 2.2.2 智慧物流與社會(huì)物流不斷發(fā)展 ······································································· 30 本章小結(jié) ·················································································································· 32 知識(shí)鞏固與技能訓(xùn)練 ··································································································· 32 中篇 理論篇 第3 章 互聯(lián)網(wǎng)物流的模式 ·············································································· 37 3.1 互聯(lián)網(wǎng)物流的基本模式 ························································································· 38 3.1.1 企業(yè)自營物流 ···························································································· 38 3.1.2 第三方物流 ······························································································· 41 3.1.3 物流聯(lián)盟 ·································································································· 45 3.1.4 第四方物流 ······························································································· 51 3.1.5 物流一體化 ······························································································· 54 3.2 互聯(lián)網(wǎng)物流的新模式 ···························································································· 57 3.2.1 眾包模式 ·································································································· 57 3.2.2 出租車配送模式 ························································································· 61 3.2.3 車貨匹配模式 ···························································································· 63 3.2.4 末端O2O 模式 ··························································································· 64 3.2.5 公共平臺(tái)模式 ···························································································· 67 3.2.6 立體生態(tài)模式 ···························································································· 72 3.2.7 客貨郵融合模式 ························································································· 74 本章小結(jié) ·················································································································· 75 知識(shí)鞏固與技能訓(xùn)練 ··································································································· 75 第4 章 互聯(lián)網(wǎng)物流的新功能 ··········································································· 77 4.1 物流信息服務(wù)功能 ······························································································· 78 4.1.1 物流信息服務(wù)的概念 ··················································································· 78 4.1.2 物流信息服務(wù)的意義 ··················································································· 78 4.1.3 物流信息服務(wù)的基本流程 ············································································· 79 4.2 物流資源整合功能 ······························································································· 80 4.2.1 物流資源整合的概念和目的 ·········································································· 80 4.2.2 互聯(lián)網(wǎng)物流的資源整合 ················································································ 81 4.2.3 物流網(wǎng)絡(luò)資源動(dòng)態(tài)整合模式 ·········································································· 81 4.3 大數(shù)據(jù)分析功能 ·································································································· 83 4.3.1 大數(shù)據(jù)對(duì)物流的影響 ··················································································· 83 4.3.2 物流行業(yè)大數(shù)據(jù)分析 ··················································································· 87 4.4 倉配一體化功能 ·································································································· 91 4.4.1 倉配一體化的概念 ······················································································ 91 4.4.2 倉配一體化的特點(diǎn) ······················································································ 91 4.4.3 互聯(lián)網(wǎng)物流下的倉配一體化發(fā)展趨勢 ······························································ 92 4.5 逆向營銷功能 ····································································································· 96 4.5.1 逆向營銷的概念及特征 ················································································ 96 4.5.2 逆向物流的概念 ························································································· 98 4.5.3 “互聯(lián)網(wǎng)+”戰(zhàn)略下的新媒體對(duì)逆向物流模式的影響 ·········································· 99 本章小結(jié) ················································································································ 100 知識(shí)鞏固與技能訓(xùn)練 ································································································· 100 第5 章 互聯(lián)網(wǎng)物流的業(yè)務(wù)體系與作業(yè)流程 ······················································ 102 5.1 物流業(yè)務(wù)體系與作業(yè)流程的發(fā)展 ··········································································· 103 5.2 傳統(tǒng)物流業(yè)務(wù)體系與作業(yè)流程 ·············································································· 104 5.2.1 傳統(tǒng)物流業(yè)務(wù)體系 ···················································································· 104 5.2.2 傳統(tǒng)物流作業(yè)流程 ···················································································· 104 5.3 互聯(lián)網(wǎng)下智能物流業(yè)務(wù)體系與作業(yè)流程 ·································································· 106 5.3.1 智能物流業(yè)務(wù)體系 ···················································································· 106 5.3.2 智能物流作業(yè)流程 ···················································································· 107 5.3.3 智能物流作業(yè)流程的發(fā)展趨勢 ····································································· 109 本章小結(jié) ················································································································ 113 知識(shí)鞏固與技能訓(xùn)練 ································································································· 113 下篇 應(yīng)用篇 第6 章 互聯(lián)網(wǎng)物流信息技術(shù) ········································································· 117 6.1 互聯(lián)網(wǎng)物流信息技術(shù)概述 ···················································································· 118 6.1.1 互聯(lián)網(wǎng)物流信息技術(shù)的概念 ········································································ 118 6.1.2 互聯(lián)網(wǎng)物流信息技術(shù)的作用 ········································································ 119 6.2 云計(jì)算與物流 ··································································································· 119 6.2.1 云計(jì)算概述 ····························································································· 119 6.2.2 云計(jì)算的應(yīng)用 ·························································································· 121 6.2.3 云計(jì)算在物流中的應(yīng)用 ·············································································· 122 6.3 物聯(lián)網(wǎng)與物流 ··································································································· 123 6.3.1 物聯(lián)網(wǎng)概述 ····························································································· 123 6.3.2 條形碼技術(shù) ····························································································· 125 6.3.3 RFID 技術(shù) ······························································································ 128 6.3.4 射頻標(biāo)簽技術(shù) ·························································································· 130 6.3.5 EDI 技術(shù) ································································································ 132 6.3.6 RF 技術(shù) ·································································································· 133 6.4 5G 與物流 ········································································································ 135 6.4.1 5G 概述 ·································································································· 135 6.4.2 5G 的特點(diǎn) ······························································································· 135 6.4.3 5G 在物流中的應(yīng)用 ··················································································· 138 6.5 自動(dòng)跟蹤技術(shù)與物流 ·························································································· 141 6.5.1 全球定位系統(tǒng) ·························································································· 141 6.5.2 北斗衛(wèi)星導(dǎo)航系統(tǒng) ···················································································· 142 6.5.3 地理信息系統(tǒng) ·························································································· 147 6.6 數(shù)字孿生技術(shù)與物流 ·························································································· 148 6.6.1 數(shù)字孿生概述 ·························································································· 149 6.6.2 數(shù)字孿生技術(shù)在物流中的應(yīng)用 ····································································· 150 本章小結(jié) ················································································································ 152 知識(shí)鞏固與技能訓(xùn)練 ································································································· 152 第7 章 大數(shù)據(jù)與物流 ·················································································· 154 7.1 大數(shù)據(jù)概述 ······································································································ 155 7.1.1 大數(shù)據(jù)的概念 ·························································································· 155 7.1.2 大數(shù)據(jù)的特征 ·························································································· 156 7.1.3 大數(shù)據(jù)的作用 ·························································································· 157 7.2 大數(shù)據(jù)與物流的關(guān)系 ·························································································· 158 7.2.1 物流大數(shù)據(jù)的概念 ···················································································· 159 7.2.2 物流大數(shù)據(jù)的重要性 ················································································· 159 7.3 大數(shù)據(jù)在物流企業(yè)中的應(yīng)用 ················································································· 162 7.3.1 大數(shù)據(jù)對(duì)物流企業(yè)的意義 ··········································································· 162 7.3.2 大數(shù)據(jù)在物流企業(yè)中的具體應(yīng)用 ·································································· 164 本章小結(jié) ················································································································ 169 知識(shí)鞏固與技能訓(xùn)練 ································································································· 170 第8 章 區(qū)塊鏈與物流 ·················································································· 172 8.1 區(qū)塊鏈概述 ······································································································ 173 8.1.1 區(qū)塊鏈的概念 ·························································································· 173 8.1.2 區(qū)塊鏈的發(fā)展現(xiàn)狀 ···················································································· 174 8.2 區(qū)塊鏈的結(jié)構(gòu)、特點(diǎn)及問題 ················································································· 176 8.2.1 區(qū)塊鏈的結(jié)構(gòu)和核心技術(shù) ··········································································· 176 8.2.2 區(qū)塊鏈的主要特點(diǎn) ···················································································· 177 8.2.3 區(qū)塊鏈存在的問題 ···················································································· 178 8.3 區(qū)塊鏈技術(shù)在物流中的應(yīng)用 ················································································· 179 本章小結(jié) ················································································································ 181 知識(shí)鞏固與技能訓(xùn)練 ································································································· 181 第9 章 人工智能與物流 ··············································································· 183 9.1 人工智能概述 ··································································································· 184 9.1.1 人工智能的定義 ······················································································· 184 9.1.2 人工智能的發(fā)展歷程 ················································································· 184 9.1.3 人工智能的研究方向 ················································································· 186 9.2 人工智能在物流中的應(yīng)用 ···················································································· 188 9.2.1 計(jì)算機(jī)視覺在物流中的應(yīng)用 ········································································ 188 9.2.2 語音識(shí)別技術(shù)在物流中的應(yīng)用 ····································································· 193 9.2.3 自然語言處理在物流中的應(yīng)用 ····································································· 195 9.2.4 AIGC 在物流中的應(yīng)用 ··············································································· 196 9.2.5 集成人工智能技術(shù)在物流中的應(yīng)用 ······························································· 198 9.3 人工智能環(huán)境下物流業(yè)的發(fā)展趨勢 ········································································ 202 本章小結(jié) ················································································································ 203 知識(shí)鞏固與技能訓(xùn)練 ································································································· 203 第10 章 互聯(lián)網(wǎng)物流業(yè)務(wù)應(yīng)用 ······································································· 205 10.1 “互聯(lián)網(wǎng)+運(yùn)輸” ····························································································· 206 10.1.1 “互聯(lián)網(wǎng)+運(yùn)輸”的內(nèi)涵 ··········································································· 206 10.1.2 “互聯(lián)網(wǎng)+運(yùn)輸”的特征 ··········································································· 206 10.1.3 智能運(yùn)輸系統(tǒng) ························································································ 208 10.1.4 無人運(yùn)輸技術(shù) ························································································ 211 10.2 “互聯(lián)網(wǎng)+倉儲(chǔ)” ····························································································· 214 10.2.1 “互聯(lián)網(wǎng)+倉儲(chǔ)”的內(nèi)涵 ··········································································· 214 10.2.2 “互聯(lián)網(wǎng)+倉儲(chǔ)”的要素 ··········································································· 216 10.2.3 智能倉儲(chǔ)管理系統(tǒng) ·················································································· 216 10.2.4 無人倉技術(shù) ··························································································· 221 10.3 “互聯(lián)網(wǎng)+配送” ····························································································· 223 10.3.1 “互聯(lián)網(wǎng)+配送”的內(nèi)涵 ··········································································· 223 10.3.2 智能配送系統(tǒng) ························································································ 224 10.3.3 末端配送模式 ························································································ 228 10.3.4 共同配送模式 ························································································ 233 10.3.5 無人配送模式 ························································································ 237 10.4 互聯(lián)網(wǎng)物流配送中心 ························································································ 238 10.4.1 互聯(lián)網(wǎng)物流配送中心的概念及分類 ····························································· 238 10.4.2 互聯(lián)網(wǎng)物流配送中心的功能 ······································································ 240 10.4.3 互聯(lián)網(wǎng)物流配送中心的基本作業(yè)流程 ·························································· 242 10.4.4 互聯(lián)網(wǎng)物流配送中心的自動(dòng)化、智能化 ······················································· 243 本章小結(jié) ················································································································ 249 知識(shí)鞏固與技能訓(xùn)練 ································································································· 249 第11 章 互聯(lián)網(wǎng)物流信息平臺(tái) ······································································· 251 11.1 互聯(lián)網(wǎng)物流信息平臺(tái)的概念 ··············································································· 252 11.2 互聯(lián)網(wǎng)物流信息平臺(tái)的運(yùn)營與管理 ······································································ 252 11.2.1 互聯(lián)網(wǎng)物流信息平臺(tái)的運(yùn)營 ······································································ 252 11.2.2 互聯(lián)網(wǎng)物流信息平臺(tái)的管理 ······································································ 260 11.3 互聯(lián)網(wǎng)物流信息平臺(tái)的應(yīng)用 ··············································································· 263 11.3.1 云倉平臺(tái) ······························································································ 263 11.3.2 車貨匹配平臺(tái) ························································································ 264 11.3.3 校園智慧物流平臺(tái) ·················································································· 266 11.3.4 物流園區(qū)平臺(tái) ························································································ 267 11.3.5 冷鏈物流公共信息平臺(tái) ············································································ 270 本章小結(jié) ················································································································ 272 知識(shí)鞏固與技能訓(xùn)練 ································································································· 272 第12 章 互聯(lián)網(wǎng)物流的跨界融合與發(fā)展 ··························································· 274 12.1 互聯(lián)網(wǎng)物流的跨界融合 ····················································································· 275 12.2 物流與新零售 ································································································· 275 12.2.1 新零售的概念 ························································································ 275 12.2.2 新零售誕生的原因 ·················································································· 276 12.2.3 新零售的特點(diǎn) ························································································ 277 12.2.4 新零售的發(fā)展 ························································································ 278 12.2.5 新零售物流 ··························································································· 280 12.3 物流與電子商務(wù) ······························································································ 284 12.3.1 農(nóng)村電商 ······························································································ 284 12.3.2 生鮮電商 ······························································································ 287 12.3.3 跨境電商 ······························································································ 290 12.3.4 社交電商 ······························································································ 293 12.4 物流與供應(yīng)鏈金融 ··························································································· 299 12.4.1 物流金融和供應(yīng)鏈金融的區(qū)別 ··································································· 299 12.4.2 物流和供應(yīng)鏈金融業(yè)務(wù)的表現(xiàn)形式 ····························································· 301 本章小結(jié) ················································································································ 306 知識(shí)鞏固與技能訓(xùn)練 ································································································· 306 參考文獻(xiàn) ···································································································· 308